Roelfien Vos
Roelfien Vos designs interiors where refined luxury and feminine strength converge, from intimate boutique hotels to superyachts. Rich colours, layered details and couture-like precision translate place, nature and personality into timeless spaces that feel both elegant and intuitive.
Deliverables
Visual Identity, Website, Photography, Creative Strategy, Campaign Identity, Book
Services
Creative Direction, Graphic Design, Web Design, Creative Development
Roelfien Vos is an internationally award-winning interior and product design studio, specialising in personally crafted, timeless concepts. With couture-level precision, meticulous care and a multidisciplinary team, the studio translates stories, places and people into elegant, bold and meaningful designs with lasting impact.
CHALLENGE
Position Roelfien Vos as a powerful female voice in interior design, increase her international visibility, and translate her work into a visual language of elegance, boldness and couture.
CREATION
The journey began in-house with strategic sessions and in-depth analysis. From this foundation, Roelfien’s story was translated into a manifesto that sharply positions her distinctive voice within a male-dominated industry. This became the basis for a concept in which juxtaposition and couture elements come together: elegant luxury meets boldness, inspired by haute couture and Roelfien’s love for colour and layering.
Visual Tool – Personalized Storytelling
A carefully developed signature colour, a couture-inspired typeface, a new logo and a brand icon formed the visual starting point for a stylised fashion shoot with fashion designer David Laport. In collaboration with a stylist, makeup artist, photographer and filmmaker, Tailored to Wonder came to life. Set in a metropolitan environment, Roelfien appears as a powerful, self-assured woman, with juxtaposition creating a dynamic interplay between elegance and rawness, refinement and daring.
The portraits embody Roelfien’s new direction and are featured throughout the book, website and social media. Across all expressions, Roelfien shines as a confident, powerful personality.
To mark Roelfien’s 25-year professional anniversary, a new website and a luxury book were developed. The book spans 304 pages and showcases her most defining projects alongside personal essays, presented in a high-quality hardcover edition and published by Terra—a magnum opus that brings together Roelfien’s oeuvre and vision.
A carefully developed signature colour, a couture-inspired typeface, a new logo and a brand icon formed the visual starting point for a stylised fashion shoot with fashion designer David Laport. In collaboration with a stylist, makeup artist, photographer and filmmaker, Tailored to Wonder came to life. Set in a metropolitan environment, Roelfien appears as a powerful, self-assured woman, with juxtaposition creating a dynamic interplay between elegance and rawness, refinement and daring.
The portraits embody Roelfien’s new direction and are featured throughout the book, website and social media. Across all expressions, Roelfien shines as a confident, powerful personality.
To mark Roelfien’s 25-year professional anniversary, a new website and a luxury book were developed. The book spans 304 pages and showcases her most defining projects alongside personal essays, presented in a high-quality hardcover edition and published by Terra—a magnum opus that brings together Roelfien’s oeuvre and vision.
Framework – Visual Assets
Logo, Brand Icon, Typography, Photography, Film, Book
Design, like couture, is the story of one’s spirit written in space.
Roelfien Vos
It has been a pleasure to collaborate over the past year. I'm deeply grateful for the way SMEL translated my inspirations and stories into a universe that feels both authentic and elevated.
— Roelfien Vos, interior architect
— Roelfien Vos, interior architect
Client
Roelfien VosWebsite
roelfienvos.comCollaboration
Photography: Hans van BrakelFilm: Jelle van Brakel
Clothes & Styling: David Laport
Hair -and Makeup: Sanne Le Gras Bleeker
Text: Alexandra Onderwater
Coding: Sefrijn Langen
