Celebrating the spirit of youth
Models can have braces. Boys can be beautiful. Despite the title, there is nothing off with “I Love Fake.” The biannual fashion magazine celebrates the spirit of youth with work by upcoming and established photographers, artists, and fashion designers. Founder and photographer Jolijn Snijders, together with stylist Jordy Huinder asked us to provide the art direction and design for the indie magazine.
Possibility of experiment
Everything is allowed as long as it is different, carte blanche for designing a rebellious magazine. To arrive at an authentic magazine formula, we looked up the experiment and took a lot of freedom. A mix of unconventional fonts, off-the-wall photography, and diverse use of layout solutions makes the magazine young, rebellious, and timeless. We made 2 editions in which all boundaries were explored, making the magazine recognizable and successful.
Platform for young talent
“I Love Fake” is a six-monthly magazine that always gives new talents a stage. 350 pages thick printed in full color. The launch party of the second edition was held at Protein Gallery in Shoreditch, London, with fashion designer / DJ Gareth Pugh and JamesZoo behind the turntables.
Client
I Love FakeCollaborations
Editor-in-chief:Jolijn Snijders
Fashion director:
Jordy Huinder
