TMC
Situated at the High Tech Campus in Eindhoven, TMC provides entrepreneurial engineers with a distinctive global hub and an empowering environment. Here, they actualize their potential, contribute value to leading technology firms, and drive progress in engineering and society. Recognizing the necessity for a brand transformation, TMC entrusted creative brand strategists Gerard Buitendijk and SMEL to define strategic positioning and craft a visual identity, culminating in a compelling brand update.
Deliverables
Visual Identity, Motion Graphics, Website, Print, Campaign Identity, Spatial Identity
Services
Art Direction, Editorial Design, Web Design, Creative Development
TMC is a global high-tech company, that unites employeneurs from 65+ nationalities serving clients worldwide. Specializing in research, development, and engineering, TMC's unique model blends employment benefits with entrepreneurial opportunities, fostering a dynamic environment for exploration.
CHALLENGE
Elevate TMC's brand expression and establish a bold and cohesive visual style. Develop design principles and guidelines for a consistent experience across all platforms, aiming to fortify the brand position and enhance graphic expression.
CREATION
Over the past year, our close collaboration with the TMC team has reshaped their narrative for global communication. Through strategic sessions, the fusion of round and hard skills inherent in the entrepreneurial engineer sparked the creation of our concept and graphical language – the TMC Particles. These dynamic elements cast a vibrant glow across the expansive TMC world, resonating from the intricacies of Data Science to the cutting-edge realm of Nanotechnology. At the core of our new brand system, we introduced reactive patterns, adorned with particles, forging a refined and sleek system that unifies TMC globally.
Brand Asset - Identity
TMC's visual brand identity, crafted with circles, squares, and rectangles, symbolizes the synergy of 'particles.' This comprehensive system goes beyond visuals, supporting TMC in advertising campaigns, global events, website creation, and strategic social media initiatives. More than a visual concept, it transcends boundaries, embodying TMC's enterprising spirit and empowering essence.
TMC's visual brand identity, crafted with circles, squares, and rectangles, symbolizes the synergy of 'particles.' This comprehensive system goes beyond visuals, supporting TMC in advertising campaigns, global events, website creation, and strategic social media initiatives. More than a visual concept, it transcends boundaries, embodying TMC's enterprising spirit and empowering essence.
Framework - Brand Assets
Logo, Brand Elements, Colour Palette, Typography, Photography, Motion Graphics
People Drive Technology
The Member Company
"For the brand transformation of TMC, I was looking for visual designers who have that extra edge. Smel has demonstrated this with their striking work for The Dyneema Project and their contributions to projects by Anton Corbijn. Furthermore, their affinity for fashion, music, and interior architecture is evident in their approach. Dutch design with a hint of rock & roll. In short, top designers!"
—Gerard Buitendijk, Marketing & Brand Manager Ai, TMC The Member Company
—Gerard Buitendijk, Marketing & Brand Manager Ai, TMC The Member Company
Client
TMC - The Member CompanyCollaborations
Marketing & Brand manager: Gerard BuitendijkPhotography TMC people: Wouter Jansen
Animation: Arjan Westerdiep
