Villa Wassenaar

Imagine a modern architectural masterpiece in one of the most untouched natural areas of The Netherlands. A one-of-a-kind property that is sophisticated, sustainable and stimulating to all the senses. Dutch acclaimed interior architect Remy Meijers contemplated a modern notion of exclusive residential architecture. We crafted a digital identity around the villa, seamlessly blending design with nature, and stimulating all the senses.

Deliverables
Digital Identity, Website, Social Media Campaign

Services
Web Design, Creative Development

Villa Wassenaar represents a unique living opportunity. A bespoke home with excellent commuting options and proximity to all major European travel hubs. The architecture, by star designer Remy Meijers, comes to life through rhythmic geometrical shapes, subdued design gestures and an immaculate eye for detail.

CHALLENGE

Create a seamless online representation for Villa Wassenaar, ensuring its full potential is realized in the digital realm. Our primary objective was to evoke the essence of a tangible dream for prospective buyers.

CREATION

Through a comprehensive approach, we curated compelling content using 3D renders, captivating photography, and engaging storytelling, placing the villa project in the spotlight. Dive into the villa, explore the architect's vision, discover local highlights, and meet the specialized team. The outcome? An upscale website that embodies a contemporary embodiment of luxurious living. Moreover, we executed a strategic social media campaign to introduce the project to a wider audience, driving conversions to the website.

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Brand Asset - Online Campaign

The online marketing campaign for Villa Wassenaar, meticulously crafted by SMEL, radiates exclusive luxury. Our strategy, utilizing targeted Google ads and social media promotions, not only sparked curiosity but also led to tangible engagement from potential buyers. The compelling tone-of-voice and rich visual language suggest that your dream can become a reality. This sophisticated approach, combined with a thoughtful content mix, resulted in significant website conversion and a growing interest among potential buyers.

Framework - Brand Assets
Photography, Colour Palette, Logo, Brand Elements, Copy, Typography